Effective Date: August 24, 2026
Location of business: Maryville, Tennessee

This Privacy Policy explains how Wild Edge Falconry Experiences (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit wildedgefalconryexperiences.com (the “Site”), contact us, or book a falconry experience with us (collectively, the “Services”). By using the Site or our Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

We may collect information you voluntarily provide when you:

• Submit a contact, inquiry, or booking request form
• Email, call, or message us through the Site or social media
• Subscribe to a newsletter or marketing list, if offered
• Complete a booking or make a payment for an experience

This may include your name, email address, phone number, mailing address, payment information (processed by a third-party provider, as described in Section 3), preferred experience date, party size, and any details you choose to share about your visit (for example, accessibility needs or special requests).

1.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain technical information through cookies and similar tracking technologies, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages viewed, time on page, referring/exit pages, and click activity
• Date and time of visit and general usage patterns across sessions

2. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Site and understand how visitors use it. Specifically:

Google Analytics 4 (GA4): We use GA4 to measure Site traffic and visitor behavior (e.g., which pages are viewed, how visitors arrive at the Site, and general engagement patterns). GA4 uses cookies and similar identifiers and may collect data such as your IP address (which Google may truncate or otherwise process), device and browser information, and interaction data. Google acts as an independent controller/processor of this data under its own terms. Learn more at Google’s Privacy Policy and Google Analytics opt-out options.

Google Tag Manager (GTM): We use GTM to deploy and manage the tags/scripts described in this section (such as GA4 and the Meta Pixel) without directly modifying the Site’s code. GTM itself does not collect personal data beyond what is needed to load the configured tags.

Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising, build audiences for future ads, and understand actions visitors take on the Site after seeing a Meta ad. The Meta Pixel may collect data such as pages visited, actions taken (e.g., form submissions), device/browser information, and may be linked to a Facebook or Instagram account if you are logged in. Meta uses this data subject to its own Data Policy and may use it for its own purposes in addition to providing our advertising reports. You can review Meta’s Data Policy and manage ad preferences through your Facebook/Instagram account settings.

Other cookies: The Site may also use functional cookies necessary for basic operation (such as remembering form entries) and, if we add a booking, payment, or email marketing platform, cookies set by that provider. This Policy will be updated to reflect any such tools once they are finalized.

2.1 Managing Cookies

Most browsers let you refuse or delete cookies through their settings. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage or opt out of interest-based Meta advertising through your Facebook/Instagram ad settings or through industry tools such as the Digital Advertising Alliance’s opt-out page (optout.aboutads.info). Blocking cookies may affect how the Site functions.

3. How We Use Your Information

We use the information described above to:

• Respond to inquiries and process booking requests
• Schedule, confirm, and provide falconry experiences
• Process payments through our third-party payment processor
• Operate, maintain, and improve the Site
• Understand how visitors find and use the Site (via GA4/GTM)
• Measure and improve our advertising (via the Meta Pixel)
• Send booking confirmations, updates, or requested marketing communications
• Comply with legal obligations and protect the safety of guests, animals, and staff

4. How We Share Information

We do not sell your personal information. We may share information with:

Service providers: Third parties that help us operate the Site and business, such as Google (GA4, GTM), Meta (Pixel/advertising), our website hosting provider, and — once selected — a booking and/or payment processing platform. These providers process data on our behalf or, in the case of Google and Meta’s advertising tools, as independent data controllers under their own privacy policies.

Payment processing: If you pay online, your payment details are collected and processed directly by our payment processor. We do not store full payment card numbers on our own systems.

Legal and safety reasons: We may disclose information if required by law, to protect the rights, property, or safety of Wild Edge Falconry Experiences, our guests, staff, or animals, or in connection with a business transfer (such as a sale or merger).

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy — for example, to manage your booking, respond to your inquiry, meet accounting or legal requirements, or as required by our service providers’ own retention practices (such as Google’s and Meta’s default analytics/advertising retention periods). We periodically review and delete information that is no longer needed.

6. Your Privacy Rights

Depending on where you are located, you may have rights regarding your personal information. Because falconry experiences may be booked by visitors from outside Tennessee — including other U.S. states and, occasionally, other countries — we address both U.S. state and international frameworks below.

6.1 U.S. State Privacy Rights

If you are a resident of a U.S. state with a consumer privacy law (such as California, Virginia, Colorado, or similar), you may have the right to request access to, correction of, or deletion of your personal information, and to opt out of certain uses such as targeted advertising. We do not sell personal information for monetary consideration. To make a request, contact us using the details in Section 10.

6.2 EU/UK/GDPR Visitors

If you are located in the European Economic Area or United Kingdom, you may have rights under the GDPR/UK GDPR, including the right to access, correct, delete, or restrict the use of your personal data, to object to certain processing (including for direct marketing), and to data portability. Our legal bases for processing include your consent (e.g., cookies you accept), performance of a contract (e.g., processing a booking), and our legitimate interests (e.g., understanding Site usage and marketing our Services). You also have the right to lodge a complaint with your local data protection authority.

6.3 Exercising Your Rights

To exercise any privacy right described in this Policy, contact us using the details in Section 10. We may need to verify your identity before fulfilling certain requests, and some requests may be limited where an exception applies (for example, records we must legally retain).

7. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. Falconry experiences may be enjoyed by families, and a parent or guardian may provide booking information on behalf of a minor participant; this Policy governs our handling of that adult-provided information. If you believe a child has provided us personal information directly through the Site, contact us and we will delete it.

8. Data Security

We use reasonable administrative and technical safeguards to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

The Site may link to third-party websites (such as social media pages or review platforms) that are not operated by us. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Wild Edge Falconry Experiences
Maryville, Tennessee
Phone: (865) 361-5764
Website: wildedgefalconryexperiences.com

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, tools (such as adding a booking or payment platform), or legal requirements. The “Effective Date” above reflects the most recent revision. Continued use of the Site after changes take effect constitutes acceptance of the updated Policy.